- A clear cut method to lock customers into a long term contract.
- Ensure higher revenue over a longer period.
- sign customers up over the hype of hardware.
- Technology refreshes every 6- 12 months, not eery 24 months.
- Handset cannot be used on other networks where more cost effective deals are offered.
- monthly spend on overall cellphone usage is higher that it should be.
Lets see why.
Apple Iphone unlocked cell phone on ebay = $600
Package:
- $199 upfront
- Hardware subsidy is $20 per month x 24 months= $480
- Total costs = $680